Convergence

1) Jenkins says convergence culture is described as "technological, industrial, cultural, and social changes in the ways media circulates within our culture". This is where different ideas come together from a wide range of different people to create new ideas. 2) I think creative engagement is when the consumer and the buyer come together to promote their idea. 3) As producers of a product they are going to have to look deeper into the consumers wants and needs and have to understand what they want. This will make everything so much easier because they will become more relatable with their customers.